Brand Builders


Strategic development of product- end goal of being aspirational

Product, people, promotion- identifying key components for key partners

Price strategy for growth opportunities

Identifying seasonal trends for future development

 Curating collection for US market


Importation knowledge through delivery chain to US


Product seminars

Development of brand ambassador programs

Development of seasonal reward programs

Trunk show training and support  

Seasonal forecast


Spring 2019

Fall 2018

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Tracy Welch



Starting her career at Escada USA as a sales assistant, Tracy worked her way through the House of Escada to launch and develop many labels- Nic Janick, Cerutti 1881, and Escada Elements to name a few. After 11 years she left as Executive Vice President of Escada Brands in 1998 to join Rena Lange USA. As President of Rena Lange she quickly began strategic development of this evolving Brand. During her tenure the collections RENA, Rena Lange handbags and shoes, Mabrun and St. Emile were launched.


James Fletcher



With a strong retail background James Fletcher began his career at Saks Fifth Avenue. During his 5 year tenure at the New York Store, he managed several areas including men’s, children’s and home. Neiman Marcus soon came calling and he went onto managing women’s Fine Apparel at the Short Hills location where he launched many a Brand. While at Rena Lange, he moved from Sales Executive to Vice President of Sales.

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